If you're reading this, you’ve probably tried Facebook or Instagram ads — or at least thought about it.

Maybe you boosted a post and got… nothing.

Maybe you hired someone and still ended up disappointed.

Maybe you’ve heard enough stories from other business owners that you’ve avoided it altogether.

Whichever camp you’re in, the outcome’s the same:

You’re skeptical. And that’s smart.

Because here’s the thing:

Most people aren’t even using the platform properly — and they don’t know it.

Worse, even when they are using it correctly, they’re missing the piece that actually matters.

It’s not the ad objective.

It’s not the targeting settings.

It’s not how many emojis are in the headline.

It’s the message.

Let’s break this down.

That little blue button below your Facebook or Instagram post? The one that says “Boost Post”?

It looks simple. It feels like advertising. But it’s not what Meta built for real business results.

Boosting is designed to get your post seen by more people.

That’s it. No strategy. No goal alignment. No intent behind the clicks.

If your post happens to catch someone’s eye — great. But you’re basically tossing your ad into the wind and hoping it lands somewhere useful.

You can’t:

• Set a meaningful conversion goal

• Control who sees it beyond vague demographics

• Split test versions

• Match your ad message to an actual customer journey

• See clear, intent-based results like booked calls or submitted forms

That’s where most of your budget gets lost. Not because the platform doesn’t work — but because you weren’t using Meta Ads Manager.

If Boost is the toy version of Meta advertising, Ads Manager is the command center.

This is where serious businesses create campaigns with intent. It’s what Meta designed for advertisers — and it’s what every agency, freelancer, and high-spend marketer uses.

Inside Meta Ads Manager, you can:

• Choose exactly what result you want (leads, conversions, messages, page views, etc.)

• Set budgets and delivery rules

• Target audiences based on detailed behavior, not just vague interests

• Write fully custom ad copy and test variations side by side

• Track performance across the full buyer journey

Sounds powerful, right?

It is.

But here’s the catch…

Most businesses treat Ads Manager like a vending machine.

They feed it an offer, click go, and expect leads to fall out.

That’s not how it works.

The targeting gets the ad in front of the right person.

But it’s the message that decides if they care.

Here’s something most experienced marketers won’t tell you:

Meta wants engagement.

Your business wants conversions.

These are not the same thing.

If your ad is optimized for “post engagement,” sure — it might rack up some likes. Maybe even a few saves or comments.

But that doesn’t mean anyone wants to buy.

That just means the algorithm found people willing to double-tap.

The real test is this:

Does your ad make someone stop scrolling and say “that’s for me”?

If it doesn’t, your campaign fails — no matter how good your product is.

This is where so many smart business owners get stuck.

They’re running “correct” campaigns inside Ads Manager... with messages that feel like white noise.

It’s not their fault. They were never taught how this system actually works — and more importantly, what readers respond to.

Ad copy isn’t filler.

It’s not just something you slap between a headline and a button.

It’s your only shot at relevance.

Because people don’t click for your offer — not yet.

They click because of a feeling.

Because the ad felt personal.

Because the words hit something they’ve been thinking about.

Because the opening line sounded more like them and less like “marketing.”

Your copy doesn’t need to be clever.

It needs to feel true.

It needs to say the thing your customer has been thinking but hasn’t seen in words yet.

Let’s look at what most Meta ads sound like:

• “We help busy entrepreneurs scale with smart systems.”

• “Our proven method gets results without burnout.”

• “Join 1,000+ customers already growing with us.”

All of those sound… fine.

But they could apply to anyone. Which means they land with no one.

They don’t paint a picture.

They don’t stir curiosity.

They don’t feel like a one-on-one conversation.

They feel like an ad that was written to check boxes.

Now contrast that with:

“Your calendar’s empty, your DMs are quiet, and you’re wondering if it’s just you. It’s not. Your message is off.”

That hits different.

That’s not ad copy. That’s a real sentence.

It speaks to a moment — not a market.

And that’s the kind of writing Meta’s ad platform rewards. Not because the algorithm likes it, but because people do.

People engage when something feels like it was written just for them.

And the best ads? They always feel that way.

I was helping a client who had already tried everything.

They’d spent over R10,000 on Meta ads.

The visuals were nice.

The ad setup looked technically sound.

They had a landing page. A clear offer. A decent audience.

But the results?

Two leads.One was fake. The other never replied.

And this wasn’t a random product. It was something valuable. It solved a real problem.

But the ad didn’t say that in a way that made anyone care.

When I looked at the copy, it was textbook.

All the “right” phrases. All the boxes ticked.

Except one: it didn’t feel human.

So I rewrote the ad.

I cut the fluff, dropped the formal tone, and started with what their customer was actually feeling.

“You’ve tried the webinars. You’ve boosted the posts. But leads still feel like lottery wins. Let’s fix that.”

That one ad — no new targeting, no new landing page — brought in 16 qualified leads in less than a week.

Same product. Same platform.

Just a better message.

That’s when I knew: Most business owners don’t need more strategy.

They need one ad that finally works.

This is not a course.

You’re not getting 47 modules and a free community of people who never log in.

You’re getting one thing that matters:

A sales-focused Meta ad written like an actual human conversation.

Me and my team will personally write high-converting ads for your business.

Ads built around the timeless principles of persuasion.

Ads designed to stop scrolls, stir emotions, and trigger action (like buying).

All without you needing to write a single word yourself.

This isn’t just "better copy."

It’s strategic emotional engineering inside your marketing.

It’s using the laws of how humans actually buy to your advantage.

No guesswork. No fluff.

Whether you’re looking for booked calls, product sales, lead forms, or just real conversations — the ad becomes your starting point.

I’ve used this same process for:

✅ Local service businesses getting more inquiries in 72 hours
✅ Coaches and consultants replacing dead funnels with high-response ads
✅ Product-based businesses doubling ad ROI with no change in budget

It’s not about writing magic. It’s about writing what actually needs to be said.

💡 1 Ad = R1000 (was R2000)

Perfect for testing an offer or replacing a dead campaign

💡 2-4 Ads = R3000 (was R6000)
Best for running multiple angles

💡 5–7 Ads = R5000 (was R10000)

For serious testing, full campaigns, or people who need this done

These prices are 50% off while I’m gathering more client wins.

Once this fills up, they’ll go back to standard.

This isn’t a retainer. There’s no upsell.

You’re paying for copy that works — written fast, delivered clean.

✔️ Delivered in 3-5 business days (depending on how large the project is)
✔️ If you hate the ad, we'll redo it at no extra cost
✔️ Still not happy? Get 50% back. No drama. I’ve got team to pay, but fairness is a non-negotiable

The goal is simple: Get you more than you pay.

So...

Option 1: You hire me.

You get a high-performing Meta ad, written like a real conversation.

It’s clear, direct, and finally gets attention from the people who should be buying from you.

You test it. It works. You get leads, sales, and proof that your offer does work.

Option 2: You do nothing.

You keep guessing.

You boost another post.

You watch a few likes roll in — maybe even a comment — but your calendar stays empty.

The budget keeps bleeding. The offer keeps stalling.

And deep down, you’re still wondering why ads seem to work for everyone else.

Option 3: You hire someone else.

Maybe an agency that charges 10x more and still outsources the copy.

Maybe a freelancer who says they “do Meta ads” but sends back something that reads like a brochure.

You end up paying more for less. And rewriting it yourself anyway.

OR

Note: Only book if you’re serious about wanting an ad that actually performs.
If you’re just curious or not planning to run ads soon, rather don’t book.

⭐⭐⭐⭐⭐

"I’ve been burned before by marketing ‘experts’ who promised the world and delivered... trash. So when Joshua and his team said he could make my ads perform better just by fixing the words, I wasn’t sold. But wow. First ad we ran crushed it. 3x ROAS on the first try. Wish I found him earlier."

— Brandon M., E-commerce Retailer

⭐⭐⭐⭐⭐

"I used to stare at my ad results wondering what I was doing wrong. After working with Joshua, it clicked: my ads weren’t making people feel anything. He rebuilt my campaigns from the ground up with messaging that actually connected. Within 14 days, I went from crickets to my first profitable month. If you feel like you're 'almost there' but something's missing, it’s probably your copy. Reign Results Marketing will fix it."
— Taylor J., SaaS Startup Owner

⭐⭐⭐⭐⭐

I honestly thought maybe Facebook ads just 'weren't for us.' Then Joshua stepped in. He completely rewired how we approach messaging. No fake urgency, just strategic, emotionally intelligent copy that finally got people to say YES. If you’re serious about scaling, this is the move."
— Stephanie H., Fitness Studio Owner

⭐⭐⭐⭐⭐

"We had more DMs, more booked calls, and more closed deals than we’ve ever seen. "
— Carl S., Business Consultant

⭐⭐⭐⭐⭐

"I was honestly skeptical. I thought, 'Sure, another guy promising better ads.' But Joshua’s copy did more than get attention. It made people feel something. Our first ad with his work brought in more revenue in 72 hours than the previous month combined. Absolutely insane."

— Nick S., SaaS Founder

⭐⭐⭐⭐⭐

 our ads looked good but felt flat. Now, our last campaign had a 3.4X ROAS and our leads are actually booking calls instead of ghosting. Joshua knows how to write words that punch through the noise. Worth every cent."
— Chris D., Digital Agency Owner 

⭐⭐⭐⭐⭐ 

Every ad he has written for us feels like it was pulled straight from inside our customer’s mind. No more weak clicks. Just real buyers."
— Alicia R., Fitness App Founder 

OR

Note: Only book if you’re serious about wanting an ad that actually performs.
If you’re just curious or not planning to run ads soon, rather don’t book.